Seminar

China Management Cases

Dozent:
  • Shixu Zeng, M.A.
Ansprechpartner:
Semester:
Sommersemester 2019
Turnus:
weekly
Termin:
tuesdays 4 - 6 pm
Raum:
LB 117
Beginn:
09.04.2019
Ende:
09.07.2019
Sprache:
englisch

Beschreibung:

The central objective of this course is to understand the key aspects of management strategy that help firms gain and sustain competitive advantage. We focus on the case of China where the business environment is characterized by both uncertainty and complexity. By using up-to-date examples, we will examine how single business and multi-business firms succeed through the careful selection of business and corporate strategies. This course will help students familiarize with the business landscape in China.

Literatur:

  • Selected Chapters in Rothaermel book: Strategic Management, by Frank T. Rothaermel, McGraw-Hill 2013
  • Harvard Business Review
  • McKinsey Quarterly
  • Additional reports and articles

Prüfungsart:

Presentation and term paper