Seminar

China Management Cases

Lecturer:
  • Shixu Zeng, M.A.
Contact:
Term:
Summer Semester 2019
Cycle:
weekly
Time:
tuesdays 4 - 6 pm
Room:
LB 117
Start:
09.04.2019
End:
09.07.2019
Language:
English

Description:

The central objective of this course is to understand the key aspects of management strategy that help firms gain and sustain competitive advantage. We focus on the case of China where the business environment is characterized by both uncertainty and complexity. By using up-to-date examples, we will examine how single business and multi-business firms succeed through the careful selection of business and corporate strategies. This course will help students familiarize with the business landscape in China.

Literature:

  • Selected Chapters in Rothaermel book: Strategic Management, by Frank T. Rothaermel, McGraw-Hill 2013
  • Harvard Business Review
  • McKinsey Quarterly
  • Additional reports and articles

Methods of Assessment:

Presentation and term paper