Stand: September 2019

Publikationsverzeichnis

 

Neueste Veröffentlichungen:

Li Yuan, Markus Taube: How China's Silk Road Initiative is Changing the Global Economic Landscape, in: Routledge Studies in the Growth Economies of Asia, DOI: https://doi.org/10.4324/9780429455193

Dai Shuanping, Markus Taube (forthcoming): The Long Tail Thesis: Conceptualizing China’s Entrepreneurial Practices in Fintech and Electric Vehicles, forthcoming in: Chinese Management Studies. DOI: 10.1108/CMS-03-2019-0109

Markus Taube (2019): Ostasiens aufstrebende Weltmarktführer: Staatsnahe Kolosse, innovative Start-ups und global orientierte Guerilla-Unternehmer, in: ifo Schnelldienst (München), 72. Jg., Heft 15, S. 12-16.

Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya, Markus Taube (2019): How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets, in: Journal of the Academy of Marketing Science, pp. 1-22 (online first). DOI: 10.1007/s11747-019-00637-x

Sven Horak, Markus Taube, Inju Yang, Katja Restel (2019): Two not of a kind: Social network theory and informal social networks in East Asia, in: Asia Pacific Journal of Management, Vol. 36, Issue 2, pp. 349-372. DOI: 10.1007/s10490-018-9602-z

 

Alle Publikationen (Stand: 09.09.2019)